Hilary O'Brien, MBA

Business Writer, Marketing & Communications Professional

United States

I'm an experienced marketing professional and freelance writer with a passion for clear, concise communications that speak to your audience. This is just a small selection of my writing, created for my full-time positions and freelance work.

Want to work together? Contact me: hilaryobrien [at] gmail [dot] com

LA | CA | USA

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Portfolio
IBISWorld
04/01/2021
Lead Gen - Re-work of Persona Page

By better understanding our user persona, I re-worked this page to speak directly to challenges experienced by commercial bankers and connect our solutions to their problems. I also worked with an external designer to bring our COO's vision to life of a page that truly speaks to our prospects and excites the viewer.

IBISWorld
01/14/2020
Brand Video

I worked with an outside agency to create this brand video, including writing the script, guiding imagery choices, selecting the voiceover artist and getting buy in from senior leadership prior to release.

IBISWorld
04/01/2021
Product Brochure

Product brochure for revenue teams to use as a leave behind after calls or as a lead gen piece.

IBISWorld
08/10/2020
SEO/Engagement - Long Form Article

I wrote this and several other pieces on IBISWorld's blog to increase engagement, showcase our expertise and create long-form pieces for SEO.

Woodwind & Brasswind
02/26/2021
SEO/Engagement - Blog Post

Blog site for an eCommerce company - these articles are used for SEO and are featured in consumer emails to drive engagement.

Private Client
10/01/2020
Monthly Email Newsletter

I write a monthly email newsletter for my client in the HR space. She often mentions how impressed she is with my ability to make it sound like SHE wrote these - I've been able to match her voice perfectly.

Private Client
12/03/2018
Award Entry Summary

A client wanted to enter their campaign for an award and needed a summary of the work they'd done.